40 Ways to Drive Traffic to Your Website for Free | SEO ZONE
If you ask a business or marketing owner what they’d love to have most around the globe and they’ll most likely give you more information about their customers. What usually follows that? Increased traffic to their website. 61% of marketers believe their main problem is getting leads and traffic.
There are numerous ways that you can boost the number of visitors to your site In this post I’ll share an astounding 39 methods that, in the majority of cases, are completely free.
Table of Contents
- How can you drive traffic to your site with your content?
- How can you increase your website’s traffic using SEO
- How do you drive web traffic using social media
- Additional ways to increase web traffic
- Tools to drive the traffic to websites
How can you drive traffic to your site by providing information
The truth is that you won’t increase website traffic without content. If you’re planning on not reading this section, do it! I’ll tell you in 10 seconds when you’re able to skip and come back because you’ve realized that you aren’t able to do all of the other options without high-quality, relevant content.
Create a blog for your business
In the first place, your company needs an online blog, where you can regularly post useful, long-form content on your website. It is a non-negotiable requirement.
- Businesses that blog receive 97 percent more hyperlinks to their sites.
- Businesses that blog receive 55 percent more site visitors than those that do not.
- Blogs can be more than 13x greater likely produce positive ROI.
As much value as you provide on your website the more compelling reasons visitors are likely to come back to it. Without having a blog, it’s likely to be challenging to execute the majority of the other strategies described in this post (or any other article on this subject, in fact).
A focus on topics that will last forever
Although news and popular topics may give you an increase in traffic in the short term it’s not worth the effort or effort. Create the content on topics that will be interesting to your readers. These evergreen articles will attract more links and traffic in time, particularly when you regularly refresh them (more on this later).
Write irresistible headlines
Headlines are among the most vital elements that you can incorporate into your posts. Studies have demonstrated that effective headlines for blogs can bring in 500 percent more visitors. Without a captivating headline, even the most extensive blog post won’t be read. Master the art of writing headlines to make sure that your readers are drawn to your blog post to rank on the SERP.
The (lots) more about where that was derived from inside the following eighty headline examples.
Invite others to blogs on your site.
Guest authors can not only broaden your perspectives and topics They’ll also be able to share your article to their networks and post a post the article on their website that could lead new readers to your blog. Make sure you only publish quality content, with originality, and not any links that are spammy (lest you receive the Google fine and reduce visitors). A set of standard guidelines for guest posting can assist to ensure that your content is on the right the Wordstream brand.
Create amazing images
Utilize design tools such as Canva to illustrate ideas visualizing data, or make charts for your branding. If other websites use the images you’ve created, they’ll hyperlink to your website. Additionally, Google is showing more images in their regular search results, which gives you more chances to rank your site and boost the popularity (and consequently the click-through rate) of your page.
Incorporated video
Text-based content is fine and good, however video will draw more people to your site and keep them entertained. Here are some strategies you can use video to gain more visitors to your site:
- Integrate videos into your blog posts, so they will show up in results in search engines.
- Make sure you do YouTube SEO to increase your rank on YouTube Then, add hyperlinks to your site in the description of your video.
- Incorporate a call-action button directly into your video, which will direct people to your website.
Set up an area of resource
Blog posts and videos aren’t all the types of content that you should be creating content to educate your audience and gain trust. Don’t overlook informational graphics, guides that are downloadable templates, webinars, and much more. When you’ve developed the leads magnets and then use them elsewhere on the internet make sure to put them on an information page. A collection of multimedia material will surely draw users who will visit your site repeatedly.
How to drive more visitors to your site using SEO
But there’s a flaw with every strategy mentioned above. They won’t drive customers to your website when no one is able to find them. In addition, with the top page of Google being the primary source of 71 percent of clicks on search results it is imperative to have as an SEO-friendly strategy.
SEO is the process of optimizing a website to be indexed by the search engine (hence the term “search engine optimization”) so that it will be more visible in outcomes for relevant questions. SEO is an entirely different animal however, here are the SEO fundamentals.
Keywords to target…
Keywords are the phrases and words that people use to search for and, as you could imagine, certain keywords are much more frequently searched than others. When using the tools for keyword research it is possible to see for instance, that the phrase “how to improve engagement on your website” receives around 10 % of the searches per month. However, increasing the traffic to websites receives 300 searches.
This is a great blog subject for those looking to increase visitors.
Use WordStream’s Free Keyword Tool to identify traffic-generating keywords to promote your site.
…long-tail keywords
The higher the amount of searches more traffic-generating potential you think? It’s not that simple. Some of the most popular keywords are also extremely broad and difficult to be ranked (for instance “website” has an average quantity of 143,000).
Lang-tail keyword On the contrary, are much easier to rank for and bring the most relevant traffic to your site.
Use your keywords strategically
This is the basis of SEO that is on-page–where you can optimize your content to ensure that search engines understand the content and rank it higher in relevant queries. Make sure you include your desired keyword in the following areas:
- Title tag (meta title)
- H1 heading
- At the very least, two H2 headings
- Naturally, in the human body
- First 100 Words
- Names for image files and alt text
- Meta description
Enhance the SERP appearance
The mere inclusion of keywords within the Meta description and meta title won’t be enough. It’s important to optimize these essential details to boost their impact on the SERP and to encourage more organic clicks.
- Meta Description: Keep the length between 155 and 165 words to indicate what the reader can expect from the article, and then make it feasible.
- Meta titleMake these 60 or fewer characters, and put the keyword near the beginning. Also, provide some kind of benefit or value.
Link internal
When publishing and creating content, make sure you include at least 3 hyperlinks to other pages on your website on the page. This can help in driving traffic to these pages however, it also (a) keeps users staying on your website for longer, (b) gets them to browse additional pages of your website, and (c) helps them gain more value from your website, which will improve your rankings and bring more visitors to your website.
Are you missing SEO opportunities? Find out immediately using the no-cost LOCALiQ webmaster grader.
Increase the speed of your pages
Have you ever waited for thirty seconds for a website to load? No, I’m not. If your website takes a long time to load your site, the bounce rate will be extremely high. The speed of your site has been an important factor in ranking and is even more important in the current new page experiences update. Check that your websites are as efficient as you can in terms of image file size as well as page structure as well as the performance for third-party plug-ins. The quicker your website loads the faster it will load.
Google’s PageSpeed Insights Tool will provide you with a score of the performance of your website and offer suggestions to optimizing your core web Vitals and much more. Utilize it!
Make sure your website is mobile
Nowadays, more traffic is generated on mobile devices than desktops and if you’re making your users pinch and scroll around your site in essence, you’re instructing them to move on. Even if you’ve got an basic site it is still necessary to ensure that it’s easily accessible and readable across different devices, including smartphones that are smaller.
To improve your website in every way Check out the Ultimate Website Audit Checklist (with an Epic Google Sheet with 6 tabs).
Implement Schema markup
Utilizing Schema markup (or other microdata formats) isn’t going to increase the traffic to your website on its own, however it can aid crawlers to find and index your site’s pages. Another advantage of using schema markup for SEO is the fact that it may result in more rich site fragments, which could increase the rate of click-throughs.
Take a look at our easy-to-follow tutorial on Schema Markups here.
Keep your content updated regularly.
Even the most perennial content loses its quality as time passes and freshness of the content is a key ranking factor. Even if your article is still ranked in the first page of Google and you’re amazed at what a content refresh can accomplish. A new date for publication on the SERP could substantially boost CTR and move you up a few spots and lead to an increase in traffic.
You can’t change the words in your post and then change the date of publication on your blog post. Google is smarter than this. Here are some tips that I have outlined in my article regarding how to increase visitors from content that is evergreen:
- Update and/or add updated statistics and information.
- Replace old images and/or design new ones to show concepts.
- Update links to other current sources.
- Repair broken images and links.
- Include new keywords from the report on queries in Search Console (more about this later).).
- Modify your meta title and meta description.
How to Get backlinks to a website
The most significant Google rankings aspect is the amount and quality of the links that are directed to your site. More links that you can get from reliable websites that have a an excellent Domain Authority, the more you improve the value of your Domain Authority. The more DA you have will be, the better rank you’ll have and the more traffic you get, not to mention the visitors you receive to your website from the link in itself.
There are various strategies for building links that are effective however here are a of them: a few of them:
- Contact credible websites and ask them about the possibility of writing a guest blog in which you provide a link to your website within the body of your article or in your bio as an author.
- Utilize the SEO tools to identify weak links in other sites and then offer them as a substitute.
- Create distinctive, high-quality content that begs to be connected to.
How can you increase the visitors to your site using social media
The use of social media for marketing has many benefits, one of which is referral traffic to your site. Here are some strategies to turn these giant websites into genuine traffic sources for your website.
Make sure to share your content on social media.
It’s not enough to create excellent content and then hope that people will find it. Make sure to promote your content through the most well-known social media platforms to reach your target audience. Twitter is perfect for quick, concise (and attractive) links, while Google Business posts can help your website rank within local searches. If you’re an B2C product manufacturer and you’re looking for a way to get popularity with social networks that are heavily image-based such as Pinterest as well as Instagram.
It’s not just about driving visitors to your site and increasing the number of eyes you attract to your site the more likely you’ll be able to get the backlinks we talked about earlier.
Include hashtags
When sharing your content via LinkedIn, Twitter, Instagram, or other sites that support hashtags use relevant hashtags in order to increase the visibility of your posts. Be sure to keep the hashtags specific to the subject of your post but make sure that you will be noticed by the people who are who are most likely to read, or share your posts. The tutorial on Instagram hashtags contains everything you need to do this.
Target amplifiers
In Rand Fishkin’s superb Rand Fishkin’s excellent Will amplify this? and Why? article He makes the great point of writing content that could be used by amplifiers and not just customers who might be interested. The amplifiers he mentions include:
- Industries-related publications like trade magazines news sites, news websites, big-brand blogs along with social media influencers.
- Influence from outside sources like journalists from mainstream media as well as social influencers that aren’t part of your area of expertise.
- Customer advocates: the people with strong followings in their industry who suggest you.
- Potential evangelists Customers with large networks and followings, or readers of well-read magazines
Write native LinkedIn articles
The world’s most popular professionally-oriented social media network is a powerful publishing platform on its own and that means you must be posting content on LinkedIn regularly. By doing this, you will increase the number of people visiting your website and bring more customers on the LinkedIn Company Page and boost your standing in the field you work in. You don’t need to create a new idea–write your reflection on an issue of the moment or reuse the content you’ve already created.
Interview thought-leaders from the industry
Are you thinking that interviews are just reserved for professional athletes? You’ll be amazed at how many people are willing to speak to you if you simply inquire. Send out emails inviting an interview with thought-leaders within your industry, and then publish those interviews on your blog. Not only will reputation of the interviewees boost your credibility and drive more the number of visitors to your site and blog, but the person you interview is likely to publish the article to increase its reach.
Add buttons for sharing on social media
This is a simple website traffic boost. Social share buttons let users share the content they’re reading on their social networks with just one or two clicks.
Another alternative is to use the click-to-Tweet function which lets you create an already-written Tweet that users can share with a single click. Make sure that either of these plugins is available on your website and try it.
Find out about the competitive landscape
If you’ve never used a tool such as BuzzSumo to see the activities of your competitors to, you’re in disadvantage. These services combine the social engagement of particular websites and give you a quick look at what topics are getting the attention of readers , and most importantly, getting noticed through social media. Learn what your readers are interested in (and discussing) and replicate the same type of content to drive traffic to your site.
Post the appropriate time
If you’re trying to get deep into this You can also take a an examination of Facebook’s analytics on social to discover the hours of the days and weeks that garner the highest engagement from your readers and send out your blog post’s URLs after that. Begin with the general average of most popular times, and then dig deeper through the data to fine-tune the details from there.
- What is the best time to post On TikTok?
- What’s the Best Time to post to Instagram?
There are many ways to increase the number of visitors to your website
Host webinars
People are eager to learn and webinars can be a fantastic method to share your knowledge to your eagerly-awaited audience. Together with a well-planned social marketing strategy webinars are an excellent method to boost the amount of traffic that your site receives. Send an email out at least a week in advance of time, and also as an “last opportunity to sign up” reminder on the day prior to the event. It is important to archive the webinar for later viewing and to promote your webinar extensively on social media. If you’re wondering how to conduct your webinar, check out here for some helpful tips.
Optimize your listings
Business directories can be a great source of the traffic to websites However, just adding your site to your directory listing isn’t enough. It is essential to make sure your listings are optimized so they be prominent on their respective platforms and be seen by people who are local to you.
You can locate the most effective free business listing websites here however the most important thing is you have a Google Business Profile, since the optimized listing will allow your business get a higher rank for your business on Google Maps and Google Search. Facebook is also crucial because it’s the second-largest directory. Also, don’t overlook popular sites such as Yelp, Angie’s List, and many more. To optimize your listings:
- Fill in every page available.
- Include the business’s category.
- Maintain your information as uniform as you can across listings.
- Review your experience and then respond to them.
- Upload photos.
- Update your information frequently